The 5,400-sf Annika Academy is a boutique golf instruction and fitness facility operated by LPGA legend Annika Sorenstam, offering group clinics at the 400-unit Reunion Resort & Club in Orlando. After a record-breaking 89 tournament victories on the LPGA tour, Sorenstam today combines her passions for golf, food, wine and fitness into customizable programs for groups. The overall goal is to increase the success of typical golf networking events with lifestyle pursuits revolving around food and wine.
Typically, group programs start with a reception mixer that includes a nutritious menu created by Sorenstam, complemented by wines from her Annika Vineyards collection. The following day, Sorenstam and her fellow pros teach personalized strategies on everyone’s swing. Groups then break off into stations and learn about long/short chipping, putting technique and general fitness conditioning. In the afternoon, the group reconnects for a golf tournament with the pros.
At the facility, the high-tech Callaway Performance Center uses pro technology to videotape golf swings and analyze golfing technique. Pros go over the videos with attendees, and then send the video clips with recommendations to the attendee’s smartphone.
For a final gala event, Sorenstam often provides keynote speeches during large banquets at Reunion Resort’s 20,000 sf of function space. She also hosts food and wine tastings for smaller groups based on recipes tailored to planner’s requests.
“Annika tries to send inspirational messages to groups when she gives speeches,” says John Goodman, director of sales. “She explains how golf relates to any business model and how its core values relate to all business types.”
The Annika Academy has a 14-seat boardroom and outdoor event space for groups up to 100.