The World Wilderness Conference in Merida in 2009 and United Nations COP 16 Climate Change Conference in Cancun both played a significant role in Mexico’s sustainable travel development.
“We learned a lot very fast about the importance of sustainability from those events,” says Eduardo Chaillo, CMP/CMM, executive director of the Mexico Tourism Board. “Corporate Social Responsibility is taking on more importance in the decision making process about where meeting planners bring their group. Mexico needs a lot of help, and this is a great way that planners can initiate new relationships with partners in Mexico.”
“Everyone likes helping kids,” says Jolene Browning, sales director. “These people travel a lot and they want to see another side of Mexico.”