Colombia’s capital is gaining another cultural hangout in the fashionable Usaquen district this December. The W Bogota is set to put a local spin on W’s passion points: music, fashion and design. The 168-room boutique hotel will cater to a segment of the corporate market that is “energetic and vibrant, fashion forward, open minded and in the know,” says the hotel’s GM, Ian-Robert Ciappara. It’s quite the forward-thinking goal for a hotel inspired by the pre-Colombian legend of El Dorado.
Ciappara says the hotel’s gold accents give nod to the Muisca tribal leaders who were covered head-to-toe in gold dust and sent out over Lake Guatavita as part of an initiation rite. The indoor pool is an interpretation of that lake, said to be a treasure trove for the emeralds, gold and other precious stones that were given as an offering to the lake goddess. Along with various symbolic color choices, the overall design of the hotel also integrates elements from Colombia’s landscapes such as the calla lilies found in the Market Kitchen.
“Its design evokes an organic feeling, leveraging over-scaled, architectural lily forms and a palette of crisp white with pops of green,” Ciappara adds.
Guest rooms are modern and comfortable, with floor-to-ceiling windows, stylish decor, high-speed WiFi, 24/7 room service and in-room dining, a pillow menu and media hubs for connectivity. Over 4,500 sf of meeting space, including a ballroom and four state-of-the-art meeting rooms are available to planners. Bogota’s permanent cultural agenda is reflected in world-class cuisines, over 60 museums and art galleries, religious temples, over 50 shopping malls and outlets and over 4,000 parks. Be sure to take your groups to the sacred sites of the Muisca tribe. Drop by the Gold Museum to see a tiny gold depiction—dated between 1200 and 1500 B.C.—of the Muisca raft, used to carry tribal leaders across Lake Guatavita during initiation.