Swedish ICEHOTEL Launches Haute Couture Suites

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“Art Deco” by Tomasz Czajkowski & Eryk Marks. Photo: Christopher Hauser.
“Art Deco” by Tomasz Czajkowski & Eryk Marks. Photo: Christopher Hauser.

Co-create your own suite with one of ICEHOTEL’s designers. From February 1, the hotel, based 200 km north of the Arctic Circle, will offer bespoke suites tailor-made to suit the wishes and tastes of individual clients. Like a haute couture of travel experiences, creating an experience which is totally unique and personal is in focus.

The suite should express the individual style and taste of the client, and will be made exclusively by order. But achieving that unique edge to travel isn’t the only ambition with this new experience—ICEHOTEL creators are hoping to get the client involved in the design process and bring guests even closer to the ice and the ephemeral art.

The suites, like ICEHOTEL itself, are made of the exclusive natural ice from the river Torne and all the art work inside is original and handmade. Torne is one of the last untouched rivers of Europe and is completely free of pollutants, giving it a premium quality and such clarity that the 1-meter-thick blocks that are harvested from the river are completely transparent and without air bubbles.

Bergh adds that idea brings to mind fashion haute couture, whereby items of clothing are synonymous with pieces of art and each bespoke item is made to order with great attention to craftsmanship and material. Each suite will be made exclusively for the client; after departure, it will be left to return to the river as the springtime sun returns. Once it is gone, clients will be given a bottle containing some of the meltwater, along with the sketches and blueprints for the design,and photographs of the suite.

The price tag is SEK1, 485, 000 (US$231 000), making it one of the most expensive hotel rooms in the world.  According to CNN, the most expensive hotel rooms in the world come in at around US$65,000. Part of the proceeds will be donated to environmental initiatives in the Baltic Sea, where the river Torne runs into the ocean. In addition, the package includes a face-to-face consultation in the hometown of the client, as well as a complimentary stay at ICEHOTEL and the chance to participate in the creation of the suite, which can take up to two weeks.

Guests will be able to stay in the ice suites during the winter months between December and March. The custom design hotel rooms can be ordered from February 1 at ICEHOTEL’s site: www.icehotel.com

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