The Brewery Conference Centre has been an iconic element of Central Stockholm’s skyline since the mid-19th century when it functioned as the Munich Brewing Company, a local watering hole for Stockholmers producing 60,000 bottles of beer per hour at its height. After closing up shop and moving to Bromma in the 1970s, the beautiful building, with its Renaissance tones and Gothic gables, underwent several incarnations before becoming the prime meeting and event venue that it is today. Over 500,000 sf of flexible, state-of-the-art space, including 18 conference rooms and halls, offer plenty of natural light and industrial-chic character to meetings and events for up to 2,600. The center’s terrace along Riddarfjärden bay could be a great spot for an icebreaker or brainstorming session. In winter’s past, chunks of the icy lake were used to cool beer during the fermentation process. Almost all meeting spaces have direct access to balconies or large terraces with the heart of the city and surrounding archipelago as backdrops.
Adding to its colorful past, the center offers an array of unconventional team building activities that foster relationships through a combination of work and play. Groups can step into the shoes of Dan Brown’s Robert Langdon as part of an investigative team to solve a murder investigation using symbolism, numerical relationships and problem solving. The point, according to Fredrik Scharp, director of sales/marketing, is to help clients find and develop their vision.
“All our events are tailor made,” Scharp says. “We always start with an empty sheet; sometimes the client only has a topic they want to discuss under two days and we help them pull it all together. Other times, the client have a very clear picture of what they want to do, and then we just follow their instructions.” Farm-fresh catering from two renovated fully equipped kitchens, offering everything from breakfast and lunch to gourmet dinners and night snacks, certainly adds to the Brewery’s overall ability to get the job done.
During a movie gala experience, groups transform their ideas concerning a current event to film using DV cameras—the event is followed by an Oscar Award ceremony. Dance-offs, tech tennis matches and music quizzes are also popular options. In addition to these activities, over 100 themed parties have taken place on-site, ranging from Oktoberfest—with a traditional German brass band, buffet and beer—to Caribbean or glamour parties.
When it comes to nailing down the most memorable event the Brewery has ever put together, Scharp says that’s a tough call. “We have had so many fantastic events over the years, everything from Swedish House Mafia playing for 2000 people to 1000 international delegates for the UN Climate conference. I think, what makes this venue such a great workplace is the variety of events. Over a seven day period, you would probably experience a 2-day IT conference, a large gala award ceremony followed by a formal governmental meeting and ending the week with a huge music concert.”
The Brewery’s position in Södermalm, a very hip and trendy part of Stockholm city, offers opportunity for high-quality shopping and dining or a boat ride out into the archipelago to see all the islands, all of which Scharp personally recommends for groups with a couple of hour’s downtime.