If you took all of the most modern urban meeting trends that we’ve been discussing as an industry lately—and built a large metropolitan city around them—it would look a lot like Stockholm. The new and historic neighborhoods blend seamlessly into a landscape of islands, forests and lakes.
“Meeting and incentive planners are realizing the benefits of combining Stockholm’s beautiful cosmopolitan culture and pristine environment,” says Magnus Lindbergh, marketing/sales manager, meetings & incentives at VisitSweden. “That sense of balance is important in business today, which we in Sweden have placed a priority on for centuries.”
Nobis Hotels, Restaurants & Conferences is a great partner to have in Stockholm for a variety of reasons. As a Swedish company, all of their six hotels and numerous restaurants provide an authentic Swedish experience. Many of them are also located in restored historic buildings, adding an inherent layer of charm and culture to any event. And their wealth of venues makes Nobis a 1-stop shop for all of your room and F&B needs, as well as group activities.
Popular with U.S. groups, the 201-room Nobis Hotel opened in late 2010 inside two 19th century buildings at Norrmalmstorg square in downtown Stockholm. The guest rooms are designed with natural materials that age well, such as wool, wood, stone and leather. All have high ceilings and subdued light greys, browns and beiges to create a relaxed and sophisticated atmosphere. “The rooms are luxurious but in an honest, no-nonsense way, devoid of standard luxury gimmicks,” says architect Ola Rune. “There is no cheating, no tricks. The sense of luxury comes from optimal comfort and function, and a cool, sophisticated ambience without excesses.”
The Nobis has five meeting rooms with dark oak paneling, views of the square and stuccoed ceilings. For larger events, Nobis operates the Cafe Opera for 750 people.
About 10 minutes by boat from the historic city center, the bright and breezy J Hotel was inspired to some degree by the clean lines and nautical vibe of Newport Beach. The 113-room hotel and seven floors of meeting rooms for 160 attendees overlook Nacka Strand’s marina. Due to its fresh appeal and connection to nature, spokesperson Zena Fialdini says many visitors don’t leave the property very often. Others will take the harbor boats into town for shopping and the museums.
“It’s really the food too that stands out above everything,” says Fialdini. “The owner oversees the restaurant and he’s very involved in showing visitors the best of Swedish cuisine…. At Nobis, we work with local farmers for almost all our food.”
Of all the Nobis restaurants, Fialdini recommends the Operakällaren complex, which dates back to 1787. The heritage property features four restaurants, a cocktail bar, wine cellar and function rooms. Since 1961, Operakällaren has been responsible for catering all official events at the Royal Castle.