Hyatt Andaz Goes Global

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Andaz Hotel, Netherlands

Andaz Amsterdam Prinsengracht

When Hyatt first unveiled its Andaz Hotel lifestyle brand a few years ago, we felt something stir within us. It seemed the best of all worlds: a business-friendly hotel group with worldwide clout and the edginess of a boutique designer brand.

Then we visited Andaz Wall Street, which turned New York’s financial district hotel inventory on its head with its “anti-lobby/anti-bar” concept emphasizing a more personal connection between staff and guest. The brand continued to expand beyond the original NYC/LA/London hotels to San Diego, Napa, Savannah and Shanghai, and all of the sudden, Andaz caught on big time with the next generation traveler.

This past October, the 117-room Andaz Amsterdam Prinsengracht opened with 4,300 sf of meeting space and a whimsical 1970s retro design. Andaz Maui at Wailea opens later this year. And 2014 is going to be a banner year with new hotels opening in Sanya, China—one of the buzziest resort destinations in the world right now—plus Tokyo, Delhi and Costa Rica. Jaipur opens in 2016.

The 164-room Andaz Tokyo will include an open-air rooftop bar atop the 52-story skyrise—a rarity in Tokyo—adjacent to a private indoor event space with an outdoor terrace. On the 37th floor, the first high-rise infinity pool in the city will host group events along its 65-foot span. So, basically, what you have here is a hotel concept that competes with the most forward-thinking hotel designs in the world at an approachable price for mid-size groups.