Apple Leisure Group Grows Resort Portfolio by 15 Percent

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Secrets Cap Cana Resort & Spa, Apple Leisure Group, AMResorts, Caribbean
Secrets Cap Cana Resort & Spa

“Next year, we will also explore opportunities to acquire more distribution companies and resort companies if the opportunity is right.”

Apple Leisure Group continues to expand in 2016 after signing a record-breaking amount of deals for new resorts last year and becoming the hotel group with the largest growth in the Caribbean, according to the Excelencias Group. Since then, the Philadelphia-based hospitality company has grown its resort brand management portfolio by another 15 percent, signing 10 resort deals over the last 10 months.

With all of this happening through AMResorts, one of its six subsidiaries, Apple Leisure Group also announced its goal to sign its 100th resort by 2020, expanding in markets such as St. Lucia, Turks and Caicos, and Colombia. “In addition to maintaining our leadership status within Mexico and the Caribbean’s luxury leisure travel space, next year we will also explore opportunities to acquire more distribution companies and resort companies if the opportunity is right,” says Javier Coll, executive vice president and chief strategy officer for Apple Leisure Group.

Now in its 15th year, AMResorts will finish 2016 with 52 resorts across its six brands: Zoëtry Wellness & Spa Resorts, Secrets, Breathless, Dreams, Now and Sunscape Resorts & Spas. With 14 resorts in development, it will have at least 65 resorts open throughout Mexico, the Caribbean, Costa Rica and Panama by 2019 and several more in the pipeline.

“The Caribbean and Mexico are a hotbed for development, with STR reporting a more than 12 percent increase in the number of hotels under construction in the region compared to last year,” says Coll. “Combined with the steady demand from travelers, 2017 will present another excellent opportunity for hotel owners seeking to capitalize on the strength of the hospitality industry with a trusted partner, like Apple Leisure Group, that understands the area.”

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