Think of high-end hotels in India and the image of classic Raj stateliness comes to mind. While such old world grandeur has long been a staple of India’s hotel industry, a new breed of modernism is attracting global buzz. The Park Hotels—more New L.A. than Old Bombay—offer eight luxury high-concept properties in the country’s largest urban centers, and all of them are targeting the American group market.
Think of it as Ian Schrager meets the Indian Subcontinent.
“Most foreign groups have only a cursory knowledge of India before they come here for the first time,” says Noshir Marfatia, Associate VP & GM, Sales/Marketing. “They definitely do not expect to find buzzing boutique hotels like ours. It’s a pleasant surprise and a good wow factor for them when they step into our lobbies for the first time.”
For meetings, each of The Park Hotels offers elegant, state-of-the-art meeting space with setups for corporate conferences, product launches, fashion events and intimate boardroom confabs. In-house event planners are also available to help customize group services and activities.
“We cater to a range of corporate groups from IT and manufacturing giants to bankers, financial consultants, and U.S. universities and educational institutions,” says Marfatia. “Our unique selling points are our downtown locations, boutique design and new wave food and beverage options available at each hotel.”
Open since March 2010, The Park Hyderabad is the new flagship hotel, inspired by Hyderabad’s tradition as a capital of fashion, precious stones and IT technology—the latter earning it the sobriquet, “Cyberabad.” The 270-room hotel’s sleek façade is reminiscent of metal work found in the city’s famed Nizam jewelry collection, considered the most valuable in the Eastern world. Inside, it features three restaurants, the groovy Aura spa, and a stunning 3-D horizon pool carved out of the building’s mid-section.
“All the press and media reports that have appeared love the concept, style and sheer opulence of the product, so we are confident that this will be a hotel of choice for meeting planners in time to come,” says Marfatia. “Hyderabad is a great meetings destination, centrally located with easy international and domestic access, and The Park Hyderabad is a major player in this city for international conferences and meetings.”
The Park Hyderabad just unveiled new banquet spaces to keep up with demand, including the Trillion Ballroom for up to 600 attendees, the Open Private Dining Court seating 75 and the upscale restaurant, Aish. The property is also on the forefront of sustainability, achieving LEED-Gold certification, and it’s the first completely non-smoking hotel in India. For spa-goers, the Aura spa combines traditional ayurvedic and contempo treatments.
“The Park Hyderabad is a modern palace,” says Marfatia. “Its sheer exterior beauty, its public and private spaces, its style, its spectacular banquet areas—all of these attributes draw meeting planners to this product.”