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THE SHAKEDOWN

MILLENNIAL MINDSET

millennials, baby boomers, finance, Generation X, small business, Millennial Mindset

Grab Millennials’ Attention with Small Business & Finance Talks

A new study reported 67 percent of millennials say financial stress overtakes their ability to focus and be productive at work.
millennials, millennial meetings, millennial meeting attendees, millennial myths, Millennial Mindset

4 Myths About Millennial Meeting Attendees—Debunked

Yes, millennials are the most-connected generation, but that doesn’t mean they don’t want time to escape the realities of the world.
Bitmoji, Bitmojis, Sensology, senses, Dianne Devitt, Millennial Mindset, millennials, technology

Are Bitmojis Taking a Bite Out of Our Senses?

Are we becoming a visual society, and what affects does this have on our communication with one another and our ability to express ourselves to another human being face to face?
Marriott Marquis San Diego Marina, Marriott, Millennial Committee, millennials, millennial meetings, San Diego

San Diego Marriott’s Millennial Committee Engages Younger Attendees

"We created a small honeybee safe haven located on our South Tower’s third-floor rooftop."
Lafayette Hotel, Swim Club & Bungalows; San Diego; millennials, millennial meetings

Deconstructing the Misconceptions of Millennials & Meetings

Millennials actually prefer face-to-face meetings and events just as much, if not more, than previous generations.

WHAT I KNOW

What I Know, local experiences, Karen Shackman

I’ve Attended Events that Included Local Experiences Such As…

“I’ve seen local experiences incorporated into an event that included live music and interactive experiences for guests, which people always love."
What I Know, business evolution, business evolving, business advice

I Keep My Business Evolving By…

“I keep my business evolving by scanning articles, news reports, blogs, magazines, etc., for emerging trends that I can adopt."
What I Know, F&B setup, food and beverage, F&B, food

The Best Food & Beverage Setup I Ever Saw…

"The best F&B setups anywhere around the globe have two attributes. They don't require waiters to bring you a meal, and the lines to get food go on both sides of the table.”

FLIP THE SCRIPT

Jim Spellos, donate food, food donation, Meeting U, Flip the Script

Planners Have No Excuse Not to Donate Food

In 2014, nearly 50 million Americans lived in food insecure households, according to the U.S. Census Bureau.
Dianne Devitt, Flip the Script

You’re Invited: The ROI of Personalized Invitations

Invitations and Save the Dates are part of marketing collateral and particularly important if you’re trying to generate interest, attract attention, increase attendance and affirm belief and investment for a complex event.

INSPIRATION HUB

While there are tons of untried ideas out there, people too often simply reshuffle ideas that have already been proven to be 100 percent reliable in order to avoid failure.

EXPECT DIVERSITY

Jacki Zehner, Women Moving Millions, women, women professionals, female professionals, Expect Diversity, Goldman Sachs

How Women Moving Millions Advances Female Professionals

What we need now is action, and new types of action, that make bigger and deeper investments in gender-based strategies.
Jeff Guaracino, Welcome America Inc., LGBT meetings, LGBTmarketing, LGBT events, Expect Diversity, diversity

How to Plan LGBT Meetings that Welcome Everyone

"Our industry must remain vocal at any attempt to tell anyone that they are not welcomed."
travel ban, travel boycotts, U.S. Travel Association, diversity, meetings diversity

Navigating the World of Travel Bans & Boycotts

No matter what side of the political argument you and your group supports, the key thing that all meetings industry professionals can do is monitor policy issues that impact the industry.

Have something to add to Spark? Please contact Prevue’s Executive Editor, Johnalee Johnston at johnalee@worthit.com