Authors Posts by Spark Editors

Spark Editors

Spark Editors
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Lauren Melnick, Poppin, The Shakedown, event branding, event swag, branding, marketing

The Power of Swag: How to Successfully Incorporate Branding at Events

"If you’re a technology company, why give out lollipops or a tin of paper clips? Event giveaways should be relevant to both your company and your audience."
What I Know, meeting planner confessions, creative events, creative meetings

The Most Creative Event I Have Ever Produced Was…

In this meeting planner confession, planners share their most creative events to date.
Jim McMichael, Las Vegas Convention and Visitors Authority, Expect Diversity, LGBT community, LGBT attendees, LGBT-friendly meetings, LGBT-friendly destinations

Why Las Vegas Appeals to LGBT Attendees

Las Vegas is one of the key destinations with dedicated staff working to attract and serve LGBT meetings and events.
Thomas Roth, Community Marketing & Insights, Expect Diversity, LGBT-friendly events, LGBT market

What to Consider When Planning for the LGBT Market

Thomas Roth give advice to meeting planners who want to accommodate a more diverse audience.
Liz King, engaging millennials, managing stress, millennials, Liz King Events, millennial voices

How to Manage Stress & Engage Millennials

Liz King, CEO of Liz King Events, weighs in on how she manages stress and engages millennials.
Marije Vogelzang, food revolution, food design, F&B, food and beverage

Joining the Food Revolution One Event at a Time

The combination of food abundance and food problems increases the need for creative spirits now more than ever.
Boston Convention & Exhibition Center, Boston, convention center, exhibition center, public spaces

How to Make the Most of Your Convention Center’s Public Space

Are you making the most of the public spaces surrounding your event?
Guy Young, Uniworld Boutique River Cruise Collection

How River Cruising Works for Incentive Travel

"Cruising, including river cruising, has never been more popular among consumers, and we’re finding a growing market in incentive travel clients as well."
Wikimedia Diversity Conference 2016, diversity, diverse meetings

10 Tips for Finding More Diverse Speakers

Inviting people from all career stages will greatly increase gender and ethnic diversity.
David Paisley, LGBT Tourism, LGBT meetings, Community Marketing Insights, CMI

Trends in the LGBT Tourism Market

"LGBT meeting planners do care about the LGBT–friendly reputation of hotels and destinations they choose for their meetings."

What I Needed to Unlearn…

In this meeting planner confession, planners share what they needed to learn, or often unlearn, both professionally and personally.

What Does Success Look Like?

What Does Success Look Like? Meeting and event planners share their thoughts on the subject.

Intentional Design to Dr. Seuss: Embracing the Creative Ecosystem

In this shakedown, Doug Chorpenning of the wet paint group draws on everything from intentional design to Dr. Seuss to indirectly define his company's creative ecosystem and how planners can use it to their advantage.
Engage attendees, increasing attendee engagement, meeting tips, professional development blog

Discovering Underutilized Visual Opportunities to Engage Attendees

Recent studies have shown that approximately 65 percent of people are visual learners. There are lots of underutilized opportunities to engage attendees visually in between sessions, lunches and receptions, says Cynthia Hornketh, CMM, Experient’s VP, experience design.

My Biggest Inspiration…

Planners sound off on their biggest professional and personal inspirations.

Harnessing the Power of Participation

In this Shakedown, we asked Adrian Segar, founder of Conferences That Work, about his new book as well as the evolution of knowledge itself as both relate to improving meeting outcomes.

My Biggest Realization About My Role…

In this "What I Know" meeting planner confession, planners share the biggest realization about what they perceive as their life roles, both personally and professionally.

My Biggest Meeting Nightmare…

Meeting and event planners share their biggest meeting nightmares in this "What I know" confession.

Tech Straight Talk with Millennial Event Mastermind Liz King

In this shakedown, we asked Millennial event mastermind Liz King, of Liz King Events, what's on the horizon—from tech trends to 'is this tech really necessary?'

Doug Chorpenning on Millennials to Why Meetings Fail

As CEO and founder of wet paint group, Doug Chorpenning is tasked with helping organizations tell their story in creative ways. Here, he explains why meetings fail and how to spot these red flags before the game begins.
Marije Vogelzang, food revolution, food design, F&B, food and beverage

Designing Food & Beverage Experiences From the Verb ‘To Eat’

Marije Vogelzang designs food & beverage experiences from the verb “to eat,” tapping into the origin and cultural meanings of different types of food.
Guy Young, Uniworld Boutique River Cruise Collection

Sustainability & Cruising: If Ever the Two Shall Meet?

In this shakedown, we asked Guy Young with Uniworld River Cruises about the state of sustainable cruising in our industry and what initiatives Uniworld is taking to meet these efforts.

Debunking Myths About Employee Rewards

In this shakedown, we asked Melissa van Dyke of the Incentive Research Foundation to explain what's so groundbreaking about the IRF's "groundbreaking" study on employee rewards.
Tableau Conference

Build Your Conference, Build Your Brand

How did the data company Tableau grow its user conference from 200 to 8,000 attendees in less than eight years?
unconventional event formats, meeting planning, professional development blog

Increasing Audience Interaction with Unconventional Event Formats

Increasing audience interaction is key when planning for Millennials, whose epic appetite for engaging experiences can keep planners up at night.

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