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Spark Editors

Spark Editors
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What I Know, local experiences, Karen Shackman

I’ve Attended Events that Included Local Experiences Such As…

“I’ve seen local experiences incorporated into an event that included live music and interactive experiences for guests, which people always love."
Recycle Across America, Inspiration Hub, recycling, event recycling, meeting recycling, sustainability

What Is Your Event Doing to Curb Meetings Waste?

The state of California—known for its progressive recycling efforts—already shut down more than 450 recycling plants this year.

Meeting Planners Could Be at the Forefront of Innovation

"The gap between truth and fiction is growing. On one hand, we're manufacturing reality, scrolling through everyone's perfect moments on Instagram or Facebook."
What I Know, business evolution, business evolving, business advice

I Keep My Business Evolving By…

“I keep my business evolving by scanning articles, news reports, blogs, magazines, etc., for emerging trends that I can adopt."
exhibit booths, 3D printers, virtual reality, Freeman, Inspiration Hub

What Will the Next Generation of Exhibit Booths Look Like?

Everything from the use of 3D-printed booths and booths made of recycled materials will leave attendees questioning how trade shows were ever considered wasteful.

How to Plan LGBT Meetings that Welcome Everyone

"Our industry must remain vocal at any attempt to tell anyone that they are not welcomed."

Is Art the New Food?

"Groups really gravitate to learning about our city’s history and heritage through the art and artists who have lived and worked here."
mushroom foraging, prehistoric life, Bill Schindler, The Great Human Race, anthropology, fishing

How Living a Prehistoric Life Can Shape Your World View

“If we’re talking about housing development, they probably should know how to swing a hammer and pound a nail.”
millennials, millennial meetings, millennial meeting attendees, millennial myths, Millennial Mindset

4 Myths About Millennial Meeting Attendees—Debunked

Yes, millennials are the most-connected generation, but that doesn’t mean they don’t want time to escape the realities of the world.

How to Build an Authentic, Sustainable Brand

My No. 1 piece of advice for companies looking to build a sustainable brand is to be authentic, and this requires doing work internally within the company.
Design Thinking, Silicon Valley, National Public Radio, Stanford University, Inspiration Hub

Design Thinking: A Creative Way for Planners to Get Unstuck

Thinking like a designer can help organizations develop products, services, processes and strategy by using creative tools—i.e., stories, drawings, stickers, you name it—to address challenges.

Freelancers for Hire: How Shared Economy Platforms Could Influence Meetings

"There are not many sectors that won’t be impacted by the efficiencies of both sharing economy and peer-to-peer online platforms."
travel ban, travel boycotts, U.S. Travel Association, diversity, meetings diversity

Navigating the World of Travel Bans & Boycotts

No matter what side of the political argument you and your group supports, the key thing that all meetings industry professionals can do is monitor policy issues that impact the industry.
What I Know, F&B setup, food and beverage, F&B, food

The Best Food & Beverage Setup I Ever Saw…

"The best F&B setups anywhere around the globe have two attributes. They don't require waiters to bring you a meal, and the lines to get food go on both sides of the table.”
virtual reality, Freeman, VR, technology, event technology, virtual

Are You Ready to Explore Virtual Reality?

During a trade show, exhibitors can use VR to introduce attendees to products such as a ship or jet that can be difficult to transport to the exhibition floor.
tech tools, technology, Samsung Galaxy, Skype, Contactually, What I Know

The Tech Tool I’m Using the Most Right Now Is…

“The tech tool I am using most right now is Contactually, an amazing software solution that helps me manage my relationships with clients."
time, time management, free time, TED Talk, Laura Vanderkam, Inspiration Hub

How to Manipulate Time to Your Advantage

“Over the long run we have the power to fill our lives with the things that deserve to be there.”
New Year's, New Year's resolution, What I Know

My New Year’s Resolution Is…

Meeting planners share their New Year's resolutions and how it can impact their life in the hospitality and meetings industries.

How the Meeting Design Institute Shakes Up Meeting Trends

"Meeting planners need to focus on how to do more meetings with less travel and out-of-the-office time."
Tech Trends, Inspiration Hub, Corbin Ball, meetings technology, technology trends, event technology

3 Tech Trends to Take Over Meetings in 2017

Face recognition systems are already available to determine someone’s gender, age, ethnicity and even mood.

Why Mindful Meetings Are the Next Big Thing

"Meditation experts suggest that the most ideal time to meditate is post-workout."
future generation, advice, meetings advice, What I Know

My Advice to the Future Generation Is…

"Steve Jobs—truth be told—was only strong at a few things (mega-strong) and was very wise to always surround himself with people that could see and do things he couldn't."
Meeting Design Institute, Meeting Design Toolbox, meeting design, meeting tools

3 Technical Tools to Put in Your Meeting Design Toolbox

The microphone is designed to enhance audience engagement because it can be tossed from participant to participant, creating more interactions.
LGBT meetings, diverse meetings, minority attendees, LGBT-friendly meetings

3 Simple Ways to Create More Welcoming, Diverse Events

Here are three simple ways to make your event more welcoming for LGBT and minority attendees.
Maslow's Hierarchy of Needs, event personalization, big data, Freeman,

Enhance Event Personalization Using Maslow’s Hierarchy of Needs

At the very core, attendees have basic human needs that need to be satisfied before moving to the next step.

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