Home Authors Posts by Spark Editors
"If you’re a technology company, why give out lollipops or a tin of paper clips? Event giveaways should be relevant to both your company and your audience."
In this meeting planner confession, planners share their most creative events to date.
Las Vegas is one of the key destinations with dedicated staff working to attract and serve LGBT meetings and events.
Thomas Roth give advice to meeting planners who want to accommodate a more diverse audience.
Liz King, CEO of Liz King Events, weighs in on how she manages stress and engages millennials.
The combination of food abundance and food problems increases the need for creative spirits now more than ever.
Are you making the most of the public spaces surrounding your event?
"Cruising, including river cruising, has never been more popular among consumers, and we’re finding a growing market in incentive travel clients as well."
Inviting people from all career stages will greatly increase gender and ethnic diversity.
"LGBT meeting planners do care about the LGBT–friendly reputation of hotels and destinations they choose for their meetings."
In this meeting planner confession, planners share what they needed to learn, or often unlearn, both professionally and personally.
What Does Success Look Like? Meeting and event planners share their thoughts on the subject.
In this shakedown, Doug Chorpenning of the wet paint group draws on everything from intentional design to Dr. Seuss to indirectly define his company's creative ecosystem and how planners can use it to their advantage.
Recent studies have shown that approximately 65 percent of people are visual learners. There are lots of underutilized opportunities to engage attendees visually in between sessions, lunches and receptions, says Cynthia Hornketh, CMM, Experient’s VP, experience design.
Planners sound off on their biggest professional and personal inspirations.
In this Shakedown, we asked Adrian Segar, founder of Conferences That Work, about his new book as well as the evolution of knowledge itself as both relate to improving meeting outcomes.
In this "What I Know" meeting planner confession, planners share the biggest realization about what they perceive as their life roles, both personally and professionally.
Meeting and event planners share their biggest meeting nightmares in this "What I know" confession.
In this shakedown, we asked Millennial event mastermind Liz King, of Liz King Events, what's on the horizon—from tech trends to 'is this tech really necessary?'
As CEO and founder of wet paint group, Doug Chorpenning is tasked with helping organizations tell their story in creative ways. Here, he explains why meetings fail and how to spot these red flags before the game begins.
Marije Vogelzang designs food & beverage experiences from the verb “to eat,” tapping into the origin and cultural meanings of different types of food.
In this shakedown, we asked Guy Young with Uniworld River Cruises about the state of sustainable cruising in our industry and what initiatives Uniworld is taking to meet these efforts.
In this shakedown, we asked Melissa van Dyke of the Incentive Research Foundation to explain what's so groundbreaking about the IRF's "groundbreaking" study on employee rewards.
How did the data company Tableau grow its user conference from 200 to 8,000 attendees in less than eight years?
Increasing audience interaction is key when planning for Millennials, whose epic appetite for engaging experiences can keep planners up at night.