Home Authors Posts by Spark Editors
Everything from the use of 3D-printed booths and booths made of recycled materials will leave attendees questioning how trade shows were ever considered wasteful.
"Our industry must remain vocal at any attempt to tell anyone that they are not welcomed."
"Groups really gravitate to learning about our city’s history and heritage through the art and artists who have lived and worked here."
“If we’re talking about housing development, they probably should know how to swing a hammer and pound a nail.”
Yes, millennials are the most-connected generation, but that doesn’t mean they don’t want time to escape the realities of the world.
My No. 1 piece of advice for companies looking to build a sustainable brand is to be authentic, and this requires doing work internally within the company.
Thinking like a designer can help organizations develop products, services, processes and strategy by using creative tools—i.e., stories, drawings, stickers, you name it—to address challenges.
"There are not many sectors that won’t be impacted by the efficiencies of both sharing economy and peer-to-peer online platforms."
No matter what side of the political argument you and your group supports, the key thing that all meetings industry professionals can do is monitor policy issues that impact the industry.
During a trade show, exhibitors can use VR to introduce attendees to products such as a ship or jet that can be difficult to transport to the exhibition floor.
“The tech tool I am using most right now is Contactually, an amazing software solution that helps me manage my relationships with clients."
“Over the long run we have the power to fill our lives with the things that deserve to be there.”
Meeting planners share their New Year's resolutions and how it can impact their life in the hospitality and meetings industries.
"Meeting planners need to focus on how to do more meetings with less travel and out-of-the-office time."
Face recognition systems are already available to determine someone’s gender, age, ethnicity and even mood.
"Meditation experts suggest that the most ideal time to meditate is post-workout."
"Steve Jobs—truth be told—was only strong at a few things (mega-strong) and was very wise to always surround himself with people that could see and do things he couldn't."
The microphone is designed to enhance audience engagement because it can be tossed from participant to participant, creating more interactions.
Here are three simple ways to make your event more welcoming for LGBT and minority attendees.
At the very core, attendees have basic human needs that need to be satisfied before moving to the next step.
In this What I Know, industry professionals discuss how they've anticipated diversity.
"We created a small honeybee safe haven located on our South Tower’s third-floor rooftop."
Keep your event from melting by addressing three key meeting elements: attendance, enthusiasm and exciting topics.
Forming a mentor-mentee partnership can be beneficial to both parties.
"We recommend that meeting planners speak directly to potential host hotels about their experiences with LGBT groups and the diversity training their staff has had to ensure a high comfort level for attendees."